It's all about the WIFM

        by Lisa Graff

I'm not a big fan of jargon, I prefer to use plain words. But, sometimes a corny phrase can put a thought so succinctly. The WIFM, for those who don't live in a world of Blue Sky ideas and Out-of-the-Box thinking is "What's In it For Me?".

When I sat in on Rabbi Katz's Sunday morning Hebrew GCSE class I knew it had to be about the WIFM. What's in it for me?